• Crunch Fitness is trying to win over new members as people threaten to boycott SoulCycle and Equinox.
  • Outrage exploded online after The Washington Post reported that Stephen Ross – chairman of the company that owns SoulCycle and Equinox – is scheduled to host a fundraiser for President Doanld Trump.
  • Crunch is reaching out to people online who are threatening to cancel their Equinox memberships and ditch SoulCycle.
  • “At Crunch we have spin karaoke, hosted by a drag queen,” Crunch tweeted in response to one person seeking a SoulCycle replacement in New York City.
  • Visit Business Insider’s homepage for more stories.

Crunch Fitness is ready to cash in on boycott threats against Equinox and SoulCycle.

Outrage exploded online after The Washington Post reported that Stephen Ross is scheduled to host a fundraiser for President Donald Trump this Friday at his New York home in the Hamptons, with tickets costing $100,000. Ross is the founder and chairman of the real-estate company Related Cos., which owns Equinox and SoulCycle.

Read more: People are threatening to quit Equinox and SoulCycle following a report that the chairman of the trendy fitness brands plans to host a Trump fundraiser

Ross’ connection to Equinox and SoulCycle meant that the news sparked boycott threats against the trendy fitness chains.

"This Friday the Soul Cycle and Equinox Fitness chairman is throwing a fundraising lunch for Donald Trump's 2020 presidential campaign," #GrabYourWallet founder Shannon Coulter tweeted on Wednesday.

"Tickets are $100,000 each. Adding to the list," she added, referring to #GrabYourWallet's influential list of brands for anti-Trump people to boycott.

Many people took to social media to criticize Ross and threaten to cut ties with the brands. The Advocate's editor-in-chief, Zach Stafford, tweeted that "front desks are getting hit with numerous calls from people canceling memberships," citing sources in Los Angeles Equinox locations.

SoulCycle and Equinox did not respond to Business Insider's request for comment.

Now, Crunch Fitness is trying to win over angry Equinox members and SoulCycle visitors. The gym chain has been reaching out to people threatening to boycott the brands on Twitter, in an effort to get them to give Crunch a try.

"At Crunch we have spin karaoke, hosted by a drag queen," Crunch tweeted in response to one person seeking a SoulCycle replacement in New York City.

Crunch did not immediately respond to Business Insider's request for comment.

Switching to Crunch will probably mean that boycotters will save money, as monthly membership fees at the gym cost between $105 and $135. Equinox charges between $185 and $500 a month.